Young Married PeopleIt seems obvious why young married people would buy life insurance. You have just said "I do". You are burning up with a deep passion for your mate. You want the best for your partner. You feel a powerful need to protect your spouse. You have provided the house, food to eat, nice clothes and you are having a grand time. You have a truly fulfilling life and you never want it to end. What if you should die? Your absence will hurt but you surely want to be assured your partner doesn't need financially. You therefore buy a policy to guarantee that the spouse you love won't lose everything as a result of your death.
If the partner is good at handling money you leave a lump sum. If you have your doubts you provide an income.
You later have children. When you see that beautiful child you feel something that you were not aware that a human being could feel for another. You feel a kind of love that have no words to describe. You don't think of it at that point but sometime in the near future you know you must buy some life insurance to guarantee the financial future of that child. As s/he grows up you know that you want this child to be secure. You know you want a college education to be guaranteed. You save for these things but you need to be assured that the funds will be there even after your premature death.